Advisory insight at the intersection of beauty, risk, and execution.

Pretty Equity helps investors and founders evaluate and reduce the regulatory, quality, and manufacturing risks that determine whether Beauty brands scale.

Core advisory engagements include:

  • Investor due diligence and execution assessment

  • Regulatory, claims, and compliance risk review

  • Manufacturing, quality systems, and scale readiness

Led by Melory Johnson — 25+ years across Beauty R&D, regulatory strategy, and commercialization.

Request An Advisory Intro

or email: insights@prettyequity.com

About

Pretty Equity is led by Melory Johnson, a Beauty executive and regulatory strategist with 25+ years spanning product development, compliance, and commercialization.

Experience includes cosmetics, OTC, medical device/beauty tool crossover, and end-to-end commercialization from formulation and compliance through scale and market execution.

The Pretty Equity Podcast

Watch on YouTube. Listen on Spotify. Follow on LinkedIn.